Why it matters
Plan from real demand
Stock and promote what customers are actually searching for, not what you guess they want.
Catch trends early
See a search rising week over week before it shows up in your sales numbers.
Fix the gaps
When shoppers ask about the same thing again and again, you know what content or products to add.
What’s included
Trending searches
The searches rising and falling the fastest week over week, so you see demand shift before it hits your sales.
Converting queries
Which searches convert above or below average, so you know where to merchandise and where to fix.
Topics shoppers ask about
Searches grouped into themes like sizing, shipping and materials, so you see what people care about most.
Revenue attribution
Revenue, conversion rate and average order value tied back to Nobi, so you can measure the impact.
How it works
- Step 1
Nobi records what shoppers do
Every search, click, add to cart and order is tied back to what the shopper was looking for.
- Step 2
See the patterns
Trending searches, the ones that convert best, and the topics shoppers ask about most.
- Step 3
Act on it
Plan merchandising, stock and campaigns around what your customers actually want. UNTUCKit reviews it every week.
Works for your business
A spike in “wedding guest” searches tells the buying team where next month's demand is going.
A rise in “hybrid” searches tells the lot which models to stock and feature.
Common questions
Is this just search volume?+
No. Insights ties searches to clicks, add to carts and orders, so you see what converts and what earns revenue, not only what gets typed.
Who uses it?+
Merchandising and buying teams. UNTUCKit reviews Nobi's insights in a standing weekly meeting to decide what to stock and promote.
