Privacy Policy

Who We Are

Locusive, Inc. d/b/a Nobi (“Nobi”, “we”, “us”, or “our”) provides conversational product‑search and related services for commerce brands (the “Service”).

We also run Shop Nobi, a free shopping search at nobi.ai/shop. The “Shop Nobi” section below explains how we handle shoppers’ information.

Information We Collect

• Account & Contact Data — name, email, role, company and similar details when you create an account, request a demo, start a trial or contact us. When you sign up through our self-service onboarding, we collect your Google account information (name and email) via Google authentication, your website URL, and business details you provide during setup.
• Commerce & Usage Data — queries, clicks, viewed items, conversation logs, device/browser info, IP address, timestamps, and interactions with our widgets or APIs. This includes intent signals you voluntarily express through interactive components on our site (for example, clicking a button on a blog post to indicate where you are in your buying journey). These signals are stored on your visitor profile for up to 12 months and used to personalize the Nobi assistant experience on future visits.
• Technical Data — cookies, pixel tags, SDKs, error logs, performance metrics and diagnostics that keep the Service reliable and secure.
• Customer Content — catalogue data or end‑user inputs that our brand customers send to Nobi to power the Service.
• Onboarding Data — when you create a self-service account, we automatically detect your website platform, scan publicly available pages (such as FAQ, shipping, and returns pages) to populate your knowledge base, and import your product catalogue. This data is used solely to provide the Service and is subject to the same protections as other Customer Content.
• Merchant-Supplied Visitor Context — merchants may use the window.Nobi.addVisitorContext() JavaScript API to supply free-form context strings describing a site visitor's situation or intent (for example, "visitor indicated they are actively evaluating tools"). This data is treated as Customer Content, stored on the visitor's profile, and used solely to personalize that visitor's assistant experience. Merchants are responsible for ensuring they have appropriate consent from their visitors before supplying this context.

How We Use Information

• Provide, operate and improve the Service;
• Personalize results and measure performance (e.g., click‑through rate, average order value, conversion);
• Detect, prevent and investigate security incidents and abuse;
• Respond to inquiries and provide support;
• Comply with legal obligations.

Legal Bases (EEA/UK)

Where GDPR applies, we rely on one or more of the following:

• Performance of a contract with you;
• Legitimate interests (e.g. improving the Service and ensuring security);
• Consent (where required);
• Compliance with legal obligations.

How We Share Information

• Vendors & Sub‑processors — cloud hosting, analytics, error reporting, communications, model providers and support tools under contractual safeguards.
• Partners & Integrations — when you connect third‑party services (e.g., commerce platforms), we share data as needed to make the integration work.
• Merchant‑Enabled Remarketing — when a merchant enables remarketing in their Nobi dashboard, we fire search query events to third‑party advertising pixels (such as Facebook/Meta Pixel or Google Tag Manager) that the merchant has already installed on their site. Nobi does not send data directly to these platforms; it triggers events on the merchant’s existing pixel installations. This feature is opt‑in and only active when explicitly enabled by the merchant.
• Business & Safety — to comply with law and protect rights, safety and the Service.
• Business Transfers — in connection with a merger, acquisition or asset sale.

Shop Nobi

Shop Nobi, at nobi.ai/shop, is a free shopping search. You do not need an account to use it. This section explains what we collect when you use Shop Nobi and how we use it. The rest of this policy also applies.

What we collect

• Searches and messages: the searches you type and the messages you send in chat.
• Products shown and clicked: the products we show you and the ones you click, including which store a click went to.
• A random shopper ID: a random ID kept in your browser’s local storage, so we can tell visits apart without knowing who you are.
• Device and connection information: your device and browser type, your IP address and similar technical details.
• Usage events: how you use Shop Nobi, such as the pages you view and the links you click.

Why we use it

• To show you search results and answer your messages.
• To improve our search and the order of results.
• To count clicks for stores, so they know how many visits came from Shop Nobi.
• To prevent abuse, such as bots and automated scraping.

Who we share it with

• AI model providers: Groq, OpenAI, SambaNova and Google process your searches and messages to produce results and answers.
• Cloudflare: hosts our site and runs Turnstile, our robot check, which processes signals from your device and browser to tell people from bots.
• Analytics providers: our site loads Google Tag Manager, which loads Google Analytics and a Google Ads measurement tag, and Mixpanel. They receive information about your visit, such as the pages you view and details about your device.
• Stores: product pictures load from the stores or the services that host their images, so those servers see your IP address and browser details when you view results. We share nothing else with a store unless you follow a link to it. When you do, the store sees your visit as it sees any other visit, along with tags that show the visit came from Shop Nobi.

We do not sell personal information.

How long we keep it

We keep Shop Nobi data for as long as we need it for the purposes in this section, or for as long as the law requires.

Your choices and rights

• You can ask us for a copy of the data we hold about your use of Shop Nobi, or ask us to delete it, by emailing [email protected]. Because Shop Nobi has no accounts, tell us roughly when you searched and from which device, so we can find your data.
• You can remove your shopper ID at any time by clearing your browser’s site data for nobi.ai.
• California residents: under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, you have the right to know what personal information we collect, use and disclose; to ask us to delete or correct it; to opt out of the sale or sharing of your personal information; and to not be treated differently for using these rights. Send requests to [email protected].
• Do not sell or share my personal information: we do not sell personal information. Our site’s Google Ads tag may count as “sharing” for advertising under California law. To opt out of that sharing, email [email protected] with the subject “Do not sell or share my personal information.” We also honor Global Privacy Control as an opt-out of sharing: when your browser sends it, our site does not load Google Tag Manager, so the Google Analytics and Google Ads tags do not run. You can also block these tags in your browser’s privacy settings.

Children

Shop Nobi is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, email [email protected] and we will delete it.