Best Shampoos from Top Stores

Shop Nobi guide Updated October 30, 2026

Best Shampoos from Top Stores Shampoos listed here range from $22 to $147.

Best Shampoos from Top Stores The collection covers a variety of formulas, including clarifying, moisturizing, color-protecting, and scalp-balancing options from brands such as Aesop, Bumble and Bumble, Oribe, and R+Co.

Best Shampoos from Top Stores Choose a shampoo based on your hair type and concerns, a gentle, sulfate-free formula works well for color-treated hair, while a clarifying shampoo helps remove buildup.

Best Shampoos from Top Stores Ingredients like biotin, keratin, or natural oils can add strength or shine, and scalp-focused shampoos often contain mud or botanical extracts.

Shampoo

Bluemercury $57.00 See it at the store

Purifying Shampoo with Thermal Mud

Bluemercury $41.00 See it at the store

Surf Foam Wash Shampoo

Bluemercury $36.00 See it at the store

How often should I shampoo my hair?

Most people find 2-3 times per week sufficient, but it depends on scalp oiliness and styling products used.

Best Shampoos from Top Stores The full page has every pick, the whole guide and more questions. See every pick