Shop Nobi guide
Updated October 30, 2026
Best Mascaras from Top Stores
Mascara on this page runs from about $28 to $61.
Best Mascaras from Top Stores
Most formulas are described as volumizing, lengthening, waterproof or tubing, and many mention a specific brush shape such as curved or tubular.
Best Mascaras from Top Stores
When choosing a mascara look for the finish you prefer, dramatic volume, length, or a natural look, and check if the brush will reach every lash.
Best Mascaras from Top Stores
Waterproof options are good for long wear or humid weather, while non-waterproof formulas are easier to remove.
Bluemercury
$36.00
See it at the storeBluemercury
$34.00
See it at the storeBluemercury
$28.00
See it at the storeMost experts recommend replacing mascara every three to six months to avoid bacterial buildup.
Best Mascaras from Top Stores
The full page has every pick, the whole guide and more questions.