# Nobi AI

> Nobi is a conversational website assistant that helps convert more site visitors with modern search and support. It combines product search, automated support, and lead generation tools in one assistant.

## What Nobi Does

Nobi sits on a business's website and acts as a conversational assistant for visitors. It understands what visitors mean, answers questions from the business's own data, helps people find the right products or information, and captures high-intent leads when a visitor is ready for follow-up.

### Core Capabilities

- **Modern search**: Plugs into a merchant's product catalog and can act as the site's main search engine or as a sales assistant that helps visitors find the right products. Nobi uses semantic search and AI-based filtering to understand natural-language queries like "brown boots for wide feet under $200."
- **Automated support**: Uses the business's connected knowledge base, website content, documents, and policies to answer customer questions before they become support tickets.
- **Lead generation**: Detects and captures high-intent prospects in conversation and sends visitor leads when they are collected.
- **Product and page Q&A**: Answers product, sizing, shipping, service, and policy questions without making visitors dig through pages or wait for support.
- **Flexible placement**: Search bar, PDP assistant, collection pages, modals, suggestion pills, or triggered from any button via JavaScript API.
- **AI agent reach**: Publishes agent-readable content and an MCP endpoint so external AI agents can learn about and interact with the business.

### Verticals

Nobi started in ecommerce and Shopify, but the platform works beyond ecommerce for businesses that want better website search, automated support, lead capture, or an AI agent on their site.

## Proven Results

Nobi has outperformed the default shopping experience in every A/B test run to date:

- **$1M+** incremental revenue for Lucchese in year one (33x ROI)
- **+21.3%** revenue per searcher for UNTUCKit vs. their prior search tool
- **+17.1%** conversion rate lift for UNTUCKit (17.6% vs 15.0%)
- **+21.7%** conversion improvement for Kilte vs. Shopify default search
- **Up to +21.7%** conversion lift in A/B tests, including against other modern search experiences
- **2.5x** more likely to convert — Nobi searchers vs. non-Nobi visitors (combined Lucchese + UNTUCKit A/B data)
- **17–22%** consistent conversion improvement across customers vs. prior search tool

## Customers

Trusted by brands including UNTUCKit, Lucchese, Kilte, TOOLUP, Faherty, and Alps & Meters.

## Pricing

Nobi is sold in monthly message bundles. Everything a shopper types into Nobi counts as one message: a search, a chat question, a click on a suggestion, a question on a product page, or a question in the filter panel. There is no separate search allowance. Showing more results for the same search is free.

| Messages a month | Price a month | Price per message |
| --- | --- | --- |
| 500 | $25 | $0.050 |
| 1,000 | $45 | $0.045 |
| 2,500 | $105 | $0.042 |
| 5,000 | $199 | $0.040 |
| 10,000 | $379 | $0.038 |
| 15,000 | $539 | $0.036 |
| 20,000 | $699 | $0.035 |
| 30,000 | $999 | $0.033 |
| 50,000 | $1,599 | $0.032 |
| 75,000 | $2,325 | $0.031 |
| 100,000 | $2,999 | $0.030 |
| Over 100,000 | Custom pricing, talk to sales | |

Going over a bundle: each store picks one of two settings. Keep going: Nobi keeps running and that month is billed at the bundle that fits the usage. Stop and hide Nobi: Nobi stops at the limit and hides from the store until next month. Above 100,000 messages on Keep going, the price is $2,999 plus 3 cents for each extra message. During the 30-day free trial, every store gets 100,000 free messages, whatever bundle it picked. Nobi stops at 100,000 during the trial. After the trial, the bundle the store picked applies.

100 free messages every month to preview Nobi in the dashboard. 100,000 free messages during the 30-day trial. No setup fees.

Have more than 5,000 products, or need dedicated support? Nobi will set up a custom plan.

## MCP Server

Nobi provides an MCP (Model Context Protocol) server so AI agents can interact with Nobi's own business agent:

mcp-server: https://api.nobi.ai/.well-known/mcp/460cbe82-9195-424f-a616-b1cb3e3caca0.json?source=llms_txt&utm_source=llms_txt&utm_medium=mcp&utm_campaign=mcp_discovery

Agents that support MCP should fetch the manifest above and use the returned RPC endpoint. Nobi preserves the source tags from the manifest URL into the RPC endpoint so agent-originated questions can be attributed correctly.

Available tools:
- ask_question: Ask questions about Nobi — pricing, features, how it works, or anything else.
- book_demo: Request a demo with the Nobi team.

## Contact

- Website: https://nobi.ai
- Email: sales@nobi.ai
- LinkedIn: https://www.linkedin.com/company/nobiai

## Shop Nobi

Shop Nobi (https://nobi.ai/shop) finds the best products from the best stores online, in one search. It is a search engine: shoppers buy directly from the store.

### Popular searches

- [Best Purses from Top Stores](https://nobi.ai/shop/s/purse-2)
- [Best Purses from Top Stores](https://nobi.ai/shop/s/purse)
- [Best Scarves from Top Stores](https://nobi.ai/shop/s/scarf)
- [Best Performance Polo Shirts from Top Stores](https://nobi.ai/shop/s/performance-polo)
- [Best Performance Shirts from Top Stores](https://nobi.ai/shop/s/performance-shirt)
- [Best Booties from Top Stores](https://nobi.ai/shop/s/booties)
- [Best Tee Shirts from Top Stores](https://nobi.ai/shop/s/tee-shirt)
- [Best Golf Polo Shirts from Top Stores](https://nobi.ai/shop/s/golf-polo)
- [Best Short Sleeve Polo Shirts from Top Stores](https://nobi.ai/shop/s/short-sleeve-polo)
- [Best Textured Performance Polos from Top Stores](https://nobi.ai/shop/s/textured-performance-polo)
- [Best Textured Polo Shirts](https://nobi.ai/shop/s/textured-polo)
- [Best Knit Polo Shirts](https://nobi.ai/shop/s/knit-polo)
- [Best Knives from Top Stores](https://nobi.ai/shop/s/knife)
- [Best Green Polo Shirts from Top Stores](https://nobi.ai/shop/s/green-polo)
- [Best Pink Polo Shirts from Top Stores](https://nobi.ai/shop/s/pink-polo)
- [Best Slides](https://nobi.ai/shop/s/slides)
- [Best Tall Polo Shirts from Top Stores](https://nobi.ai/shop/s/tall-polo)
- [Best Performance Hybrid Polo Shirts from Top Stores](https://nobi.ai/shop/s/performance-hybrid-polo)
- [Best Women's Tops from Top Stores](https://nobi.ai/shop/s/womens-tops)
- [Best Long Sleeved Shirts from Top Stores](https://nobi.ai/shop/s/long-sleeved-shirts)
- [Best Long Sleeve Tee Shirts from Top Stores](https://nobi.ai/shop/s/long-sleeve-tee-shirts)
- [Best Pouches from Top Stores](https://nobi.ai/shop/s/pouch)
- [Best Hand Lotions from Top Stores](https://nobi.ai/shop/s/hand-lotion)
- [Best Passport Holders from Top Stores](https://nobi.ai/shop/s/passport-holder)
- [Best Striped Polo Shirts from Top Stores](https://nobi.ai/shop/s/striped-polo)
- [Best Ladies Tops from Top Stores](https://nobi.ai/shop/s/ladies-tops)
- [Best Stud Earrings from Top Stores](https://nobi.ai/shop/s/studs)
- [Best 100% Cotton Clothing from Top Stores](https://nobi.ai/shop/s/100-cotton-clothing)
- [Best 100% Cotton Underwear & Socks from Top Stores](https://nobi.ai/shop/s/100-cotton-underwear-socks)
- [Best 100 Silk Clothing Accessories from Top Stores](https://nobi.ai/shop/s/100-silk-clothing-accessories)
- [Best 14k Rose Gold Bracelets from Top Stores](https://nobi.ai/shop/s/14k-rose-gold-bracelets-2)
- [Best 14k Rose Gold Earrings from Top Stores](https://nobi.ai/shop/s/14k-rose-gold-earrings-2)
- [Best 14k Rose Gold Necklaces](https://nobi.ai/shop/s/14k-rose-gold-necklaces-2)
- [Best 14k Rose Gold Signet Rings from Top Stores](https://nobi.ai/shop/s/14k-rose-gold-signet-rings)
- [Best 14k Rose Gold Stud Earrings from Top Stores](https://nobi.ai/shop/s/14k-rose-gold-stud-earrings)
- [Best 14k White Gold Rings from Top Stores](https://nobi.ai/shop/s/14k-white-gold-rings)
- [Best 14k White Gold Signet Rings from Top Stores](https://nobi.ai/shop/s/14k-white-gold-signet-rings)
- [Best 14k White Gold Statement Rings from Top Stores](https://nobi.ai/shop/s/14k-white-gold-statement-rings)
- [Best 14k Yellow Gold Chain Necklaces from Top Stores](https://nobi.ai/shop/s/14k-yellow-gold-chain-necklaces)
- [Best 14k Yellow Gold Charms from Top Stores](https://nobi.ai/shop/s/14k-yellow-gold-charms)
- [Best 14k Yellow Gold Huggie Earrings from Top Stores](https://nobi.ai/shop/s/14k-yellow-gold-huggie-earrings)
- [Best 14k Yellow Gold Jewelry from Top Stores](https://nobi.ai/shop/s/14k-yellow-gold-jewelry)
- [Best 18k Mixed Gold Jewelry from Top Stores](https://nobi.ai/shop/s/18k-mixed-gold-jewelry)
- [Best 18k Mixed Gold Necklaces from Top Stores](https://nobi.ai/shop/s/18k-mixed-gold-necklaces)
- [Best 18k Rose Gold Bracelets from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-bracelets-2)
- [Best 18k Rose Gold Earrings](https://nobi.ai/shop/s/18k-rose-gold-earrings)
- [Best 18k Rose Gold Eternity Rings from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-eternity-rings)
- [Best 18k Rose Gold Jewelry from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-jewelry)
- [Best 18k Rose Gold Necklaces from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-necklaces)
- [Best 18k Rose Gold Rings from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-rings)
- [Best 18K Rose Gold Tennis Bracelets from Top Stores](https://nobi.ai/shop/s/18k-rose-gold-tennis-bracelets)
- [Best 18k White Gold Earrings from Top Stores](https://nobi.ai/shop/s/18k-white-gold-earrings)
- [Best 18k White Gold Eternity Rings from Top Stores](https://nobi.ai/shop/s/18k-white-gold-eternity-rings)
- [Best 18k White Gold Jewelry from Top Stores](https://nobi.ai/shop/s/18k-white-gold-jewelry)
- [Best 18k White Gold Pendant Necklaces](https://nobi.ai/shop/s/18k-white-gold-pendant-necklaces)
- [Best 18k White Gold Rings from Top Stores](https://nobi.ai/shop/s/18k-white-gold-rings)
- [Best 18K White Gold Stud Earrings](https://nobi.ai/shop/s/18k-white-gold-stud-earrings)
- [Best 18k White Gold Tennis Bracelets from Top Stores](https://nobi.ai/shop/s/18k-white-gold-tennis-bracelets)
- [Best 18k Yellow Gold Bracelets from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-bracelets)
- [Best 18k Yellow Gold Chain Necklaces from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-chain-necklaces)
- [Best 18k Yellow Gold Earrings from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-earrings)
- [Best 18k Yellow Gold Hoop Earrings from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-hoop-earrings)
- [Best 18k Yellow Gold Necklaces from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-necklaces)
- [Best 18k Yellow Gold Rings from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-rings)
- [Best 18k Yellow Gold Stackable Rings](https://nobi.ai/shop/s/18k-yellow-gold-stackable-rings)
- [Best 18k Yellow Gold Stud Earrings from Top Stores](https://nobi.ai/shop/s/18k-yellow-gold-stud-earrings)
- [Best Accent Tables from Top Stores](https://nobi.ai/shop/s/accent-tables)
- [Best Acetate Eyeglass Frames from Top Stores](https://nobi.ai/shop/s/acetate-eyeglass-frames)
- [Best Acetate Sunglasses from Top Stores](https://nobi.ai/shop/s/acetate-sunglasses)
- [Best Activity Books from Top Stores](https://nobi.ai/shop/s/activity-books)
- [Best Advent Calendars from Top Stores](https://nobi.ai/shop/s/advent-calendars)
- [Best Advice Cards from Top Stores](https://nobi.ai/shop/s/advice-cards)
- [Best Aegean Bedding from Top Stores](https://nobi.ai/shop/s/aegean-bedding)
- [Best Aftershaves from Top Stores](https://nobi.ai/shop/s/aftershave)
- [Best Air Fresheners from Top Stores](https://nobi.ai/shop/s/air-fresheners)
- [Best Air Mattress Accessories from Top Stores](https://nobi.ai/shop/s/air-mattress-accessories)
- [Best Air Mattresses from Top Stores](https://nobi.ai/shop/s/air-mattresses)
- [Best Alarm Clocks from Top Stores](https://nobi.ai/shop/s/alarm-clocks)
- [Best A-Line Skirts from Top Stores](https://nobi.ai/shop/s/a-line-skirts)
- [Best Alphabet Toys from Top Stores](https://nobi.ai/shop/s/alphabet-toys)
- [Best Alpine White Bedding from Top Stores](https://nobi.ai/shop/s/alpine-white-bedding)
- [Best Amber Clothing from Top Stores](https://nobi.ai/shop/s/amber-clothing)
- [Best Amber Clothing Accessories](https://nobi.ai/shop/s/amber-clothing-accessories)
- [Best Amber Decor from Top Stores](https://nobi.ai/shop/s/amber-decor)
- [Best Amber Drinkware from Top Stores](https://nobi.ai/shop/s/amber-drinkware)
- [Best Amber Tableware from Top Stores](https://nobi.ai/shop/s/amber-tableware)
- [Best Amethyst Earrings from Top Stores](https://nobi.ai/shop/s/amethyst-earrings)
- [Best Amethyst Jewelry from Top Stores](https://nobi.ai/shop/s/amethyst-jewelry)
- [Best Amplifier Cases from Top Stores](https://nobi.ai/shop/s/amplifier-cases)
- [Best Antigua Blue Clothing from Top Stores](https://nobi.ai/shop/s/antigua-blue-clothing)
- [Best Anti-Perspirant from Top Stores](https://nobi.ai/shop/s/anti-perspirant)
- [Best Aprons from Top Stores](https://nobi.ai/shop/s/aprons)
- [Best Aqua Decor from Top Stores](https://nobi.ai/shop/s/aqua-decor)
- [Best Aqua Linens & Bedding from Top Stores](https://nobi.ai/shop/s/aqua-linens-bedding)
- [Best Aquamarine Rings from Top Stores](https://nobi.ai/shop/s/aquamarine-rings)
- [Best Aquamarine Statement Rings from Top Stores](https://nobi.ai/shop/s/aquamarine-statement-rings)
- [Best Area Rugs from Top Stores](https://nobi.ai/shop/s/area-rugs)
- [Best Armoires and Wardrobes from Top Stores](https://nobi.ai/shop/s/armoires-and-wardrobes)
- [Best Arm Warmers from Top Stores](https://nobi.ai/shop/s/arm-warmers)
- [Best Army Shirts & Tops from Top Stores](https://nobi.ai/shop/s/army-shirts-tops)