# AI concierge (dealership)

> An AI concierge for a dealership is an on-site digital assistant that answers questions about vehicles and dealership services, helps shoppers narrow inventory choices, and connects them to the next step - whether that is booking a test drive, scheduling service, or reaching a sales advisor.

_Source: https://nobi.ai/glossary/ai-concierge-dealership_

## What is AI concierge (dealership)?

Dealership AI concierges sit on the dealer's website and handle the routine questions that otherwise pile up in chat queues or go unanswered after hours. They draw from connected sources - inventory feeds, service menus, financing FAQs - so answers reflect what the store actually has and offers. Because they are always available, shoppers can get real answers at 10pm on a Sunday without waiting for the dealership to open.

## How does ai concierge work?

- The assistant is connected to the dealership's inventory, pricing, and service data
- A shopper types or speaks a question ('Do you have any certified pre-owned RAV4s under $30k?')
- The assistant queries the connected data and returns a direct, sourced answer
- If the shopper is ready to act, the assistant surfaces a booking link or routes the request to the dealer's CRM or scheduling tool

## Why does it matter?

Auto shoppers research heavily online before visiting a lot, and most of that research happens outside business hours. A concierge that answers inventory and financing questions at any hour keeps shoppers engaged instead of sending them to a competitor's site. For the dealership, it reduces inbound call volume on repetitive questions and lets sales staff focus on buyers who are ready to close.

[Nobi](https://dashboard.nobi.ai) acts as a dealership's website concierge, pulling answers from the dealer's connected inventory and service sources and routing booking requests directly into the dealer's existing workflow.

## Frequently asked questions

**Can an AI concierge replace a sales advisor?**
No - it handles the research and filtering stage, not the negotiation or relationship-building that closes a deal. Its job is to get the right shoppers to the right advisor faster, not to replace the advisor.

**How does it know what inventory the dealership has?**
It connects to the dealership's inventory management system or DMS feed. When the feed updates, the concierge's answers update too, so it does not quote vehicles that have already sold.

**What happens when the concierge cannot answer a question?**
A well-configured concierge recognizes the limits of its connected sources and either escalates to a live staff member or prompts the shopper to call or email. It should never fabricate an answer about pricing, availability, or trade-in value.